Thickness Options: Yune Yoga offers a variety of thicknesses, including a new, possibly featured extra-thick option (5mm) for those who desire superior cushioning.
Eco-Friendly Appeal: If any of their mats are made from new, eco-friendly materials, emphasize that! They currently use PER, free of phthalate and latex, printed with eco-friendly UV cure inks for some mats.
Eye-Catching Designs: New designs are likely being rolled out all the time. You can mention their current collections like the Animal Series (donating a portion to the Charles Darwin Foundation) or their collaboration with Pendleton Yoga Mats featuring beautiful prints inspired by the American West.
User Ratings: If they have any new yoga mats with strong user ratings (like The Virgo Yoga Mat and Fhloston Yoga Mat with 4.52 and 4.40 out of 5 ratings respectively), that can be a selling point.