Saurabh Bothra's Sister: A Look at Trishala Bothra's Journey

When you think of successful wellness platforms, you might picture sleek apps and high-tech gear. But the story of Habuild, co-founded by Saurabh Bothra and Trishala Bothra, is a bit different. It’s about making wellness accessible, building habits that stick, and doing it all with a focus on real people. Trishala Bothra, as Saurabh Bothra's sister and a key figure in Habuild, brings her own unique background to this mission, shaping a company that’s making a real impact.

Key Takeaways

Trishala Bothra, as Saurabh Bothra's sister, is a co-founder of Habuild, a wellness platform focused on habit building.
With a background from IIT Bombay and London Business School, Trishala brings a strong academic foundation to the company's strategy.
Habuild's approach prioritizes simplicity and accessibility, often using platforms like WhatsApp to reach a wider audience.
The company's success is rooted in its focus on consistent, small actions rather than chasing trends, a philosophy shared by both Saurabh and Trishala.
Trishala's involvement helps shape Habuild's mission to make wellness a natural part of everyday life for everyone.

Who Is Saurabh Bothra’s Sister, Trishala Bothra

Trishala Bothra is Saurabh’s sister and the builder beside him—cofounder, product mind, and steady hand at Habuild. She keeps the whole thing practical: make wellness simple, keep people consistent, and use tools everyone already has.

A Partner In Life And Entrepreneurship

Trishala and Saurabh work like a two-person relay. He’s often the face in sessions; she turns the feedback, the glitches, and the ideas into systems that actually run every day. It’s not glamorous, but it works.

Converts messy feedback into clear, habit-based routines people can follow
Keeps operations lean with a WhatsApp-first approach and minimal apps
Sets up tiny, low-friction check-ins so members don’t drop off
Aligns teams around “show up daily” instead of chasing features

From IIT Bombay To Global Wellness

Trishala trained as an engineer at IIT Bombay and later studied business at London Business School. That mix shows up in how she builds: think in systems, test in small loops, and scale only when the basics hold. She’s comfortable keeping tech light if it helps more people join—especially families and newcomers. With Habuild running out of Pune and Nagpur, she focuses on reach without bloat, using clear instructions, simple schedules, and repeatable formats that work for busy lives.

Values That Guide Her Journey

Her choices look simple on the surface, but they’re firm:

Simplicity over noise; one small action today beats a big plan “someday”
Consistency over intensity; tiny steps, done daily
Data with kindness; numbers matter, people matter more
Community trust first; growth comes after reliability

Start small, make it easy to show up, and let steady routines do the heavy lifting.

Trishala Bothra’s Early Years And Academic Roots

Growing Up With A Love For Learning

Curiosity set the rhythm early on. She liked routines, simple tools, and small wins that added up. Not flashy, just steady. The kind of kid who would try a new method, note what changed, and try again the next day. That pattern stuck.

Kept a habit of setting tiny, doable goals and tracking them
Asked “why” until the steps made sense, not just the answer
Practiced a teach-back approach with friends to cement concepts

Progress felt more like a daily promise than a sprint. Show up, do a bit, repeat.

Engineering At IIT Bombay

IIT Bombay sharpened her way of thinking. Hard problems turned into parts and rules. She learned to frame questions well, test quickly, and keep feedback close to the work.

Broke down big challenges into simple, testable blocks
Built quick prototypes, then refined based on what actually worked
Documented assumptions and trade-offs so choices stayed clear

Her time at IIT Bombay taught her to treat problems like systems, not one-off tasks.

Business Perspective From London Business School

London Business School added the market lens. Same practical mindset, wider field of view. Instead of just “Can we build it?” the focus became “Who needs it, why now, and how does it sustain itself?”

Customer insight: segment needs, listen for the real job to be done
Go-to-market basics: positioning, pricing logic, and simple funnels
Numbers that matter: unit economics, cohorts, retention over vanity metrics
Team habits: clear roles, tight loops, calm communication under pressure

That mix—engineering clarity with business sense—shows up in her work today: keep it simple, make it useful, and measure what stays, not what spikes.

Building Habuild Together As Cofounders

Shaping A Mission For Accessible Wellness

Trishala and Saurabh didn’t set out to build a shiny app. They set out to make daily movement simple and doable. That’s why the front door is light: WhatsApp for onboarding, a few clear time slots, and coaches who show up every single day. The goal isn’t to wow you on day one; it’s to help you show up on day thirty, and then day three hundred.

Keep the barrier low: no fancy gear, phone-friendly sessions, chat-based support
Keep the rhythm steady: same class windows, same coaches, same tone
Keep the promise small but honest: consistency over intensity

Metric	Figure	Context
Members (global)	6.8M	Growth since 2020
Word-of-mouth share	>90%	Referrals and chat-led flows
Largest virtual yoga session	599,162 registered; 246,252 live	Official record event

They also chose a slower growth path: community before capital. Referrals do the heavy lifting because trust beats ads for habit change. Women make up a large share of members, and their feedback shaped class timing, coaching style, and the way reminders work.

Live classes at fixed times, not recordings, is the quiet rule that holds the whole habit together.

Start when the class starts, finish together, and move on with your day. No pausing, no later.

Designing Habit Focused Programs

Trishala’s product lens is practical: reduce choices, set clear cues, and help people feel a quick win. She worked with the team to trim friction—right down to a single tap to join and a short, friendly nudge if you miss a day.

Clear cues: daily WhatsApp reminders before class, not spammy, just timely
Small wins: a basic pose done well beats a long, random workout
Streaks that matter: track effort, not perfection; miss a day, you can still bounce back
Micro-habits around the workout: water reminders, early dinners, lights-out targets
No-recording policy: miss a class, you feel it; that little sting helps the habit stick
Real humans in the loop: coaches read check-ins and tweak guidance
Short cycles: 7-, 14-, and 21-day programs to build momentum before longer tracks

If you’ve ever tried to “get fit on Monday,” you know the drill falls apart by Thursday. The program design accepts that reality and builds a road that’s simple enough to follow on a rough day.

Operating From Pune And Nagpur

Habuild runs on a two-city heartbeat. Pune gives them product and community energy; Nagpur keeps schedules tight and mornings covered. It’s not a fancy setup—more like small, sharp teams that talk a lot and ship small changes often.

Early-bird operations: morning classes, support live by 5 AM IST
Instructor bench: steady calendar with backups so classes don’t vanish
WhatsApp-first support: fast replies during class windows, slower during off-hours
Local meetups: occasional in-person sessions to keep the community feeling real
Data without the drama: simple dashboards for attendance, drop-offs, and feedback

The split keeps costs sane and teams focused. One group fine-tunes class flow and nudges; the other keeps the lights on and the calendar steady. Not glamorous, but it works—and on busy days, that’s what counts.

Leadership Style And Vision Of Trishala Bothra

Trishala leads like a product builder who cares about real people. She keeps the bar high but the tools simple, so even a tired parent or a busy student can stick with a routine. Her vision is steady: make wellness a daily habit that feels light, not like homework.

Product Thinking Grounded In Empathy

She starts with lived moments—what it feels like to open your phone at 6 a.m., what makes you skip class, what makes you come back the next day. Her first rule: build for the person who is tired, busy, and new to fitness. That shows up in clear instructions, gentle nudges, and routines that don’t need fancy gear.

Plain language over app-speak; short prompts, one clear action at a time
Friction-cutting defaults: predictable session windows, reminders at the right time
Light touch onboarding: fewer choices, fewer screens, fewer excuses
Small wins tracked daily: you either showed up or you didn’t—no shaming, no drama
Support for low-bandwidth and older phones, because not everyone upgrades every year

Build for the hardest day, and the easy days take care of themselves.

Data Informed Yet Human Centered Decisions

Trishala treats numbers like a flashlight, not the driver. She watches retention patterns, first-week drop-offs, and help requests, but then sits with member stories before changing anything. A/B tests are tiny and quick; if a tweak confuses people, it’s gone by tomorrow.

Pair every metric with 3 real member notes before green-lighting a change
Favor weekly trends over single-day spikes to avoid whiplash decisions
Pilot with a small cohort, cap the blast radius, review in 48 hours
Keep one clear north star: consistent daily action

Real outcomes matter more than vanity charts. One standout example is a member’s diabetes turnaround, made possible by simple habits, straight talk, and daily follow-through—not a complicated app maze.

Championing Community Over Trends

When hype cycles push shiny features, she asks a boring question: will this help someone show up tomorrow? If the answer’s weak, it waits. The stack stays humble—WhatsApp-first touchpoints, live moments over a library of recordings, and hosts who know members by name.

Word-of-mouth trust: celebrate member streaks and small wins publicly
Simple challenges with clear guardrails; nothing that needs a manual
Moderation playbook: kind tone, fast answers, zero clutter
Educator-first culture: instructors get time to prepare, reflect, and improve

Her vision is patient. Keep the tech light, keep promises small, and keep showing up. Over months, that becomes a community that sticks together and gets healthier without noise.

How Saurabh Bothra’s Wife Supports The Habuild Community

She’s the steady hand behind the scenes, focused on small actions that make people stick with healthy habits. Her rule of thumb: keep tools simple so people actually show up every day.

Nurturing Engagement Through Simple Tools

Trishala prefers a light toolkit—WhatsApp, short forms, simple spreadsheets, and quick video notes. Nothing that needs a manual. The aim is less friction, more follow-through.

Daily micro-prompts: a short message before class with one tiny action, like setting the mat out or filling a water bottle.
Streaks without pressure: gentle badges and shout-outs that celebrate consistency rather than perfection.
Fast feedback loops: 3-emoji check-ins after class; a team member follows up when someone signals a struggle.
One-tap access: direct join links, calendar reminders, and clear backup links if the first one fails.
Weekly reset: a short “habit check” message to help members restart after busy weeks, minus the guilt.

Simplicity isn’t about doing less work. It’s about removing excuses so the habit wins.

Elevating Member Experience On WhatsApp

Trishala shaped a WhatsApp-first experience that feels personal, not spammy. Messages are short, timed to typical routines, and easy to act on. Members choose preferences (time slots, pace, goals), and support replies quickly during active hours.

Day 0 welcome: friendly intro, class schedule, and one tiny action to get started.
Day 1–3 nudges: short reminders, “what to expect” notes, and a replay link if a session is missed.
Missed-streak rescue: after a gap, a calm note with a lighter plan for the next two days.
Ask-me-anything window: members can drop questions; a coach sends a voice note or a brief reply.
Referral only after habit forms: once someone completes a starter cycle, they get an easy invite link for friends—no pressure before that.

What she watches each week:

Day-1 activation (how many join their first session)
7-day return rate
Average reply time on member messages
Opt-out or mute rate
Short satisfaction score after key sessions

Mentoring Teams For Lasting Impact

Her leadership shows up in how the team grows. Coaches and community managers practice real scenarios, write clearly, and pass on the same calm energy members expect.

Roleplay clinics: 30-minute practice on tough chats—pain flare-ups, motivation dips, time crunch.
Message QA: quick audits of outbound texts; rewrite anything that sounds vague or preachy.
Observer shifts: team members sit in on live classes, log common questions, and turn them into better scripts.
One-page playbooks: checklists for common cases—onboarding, streak recovery, returning after injury.
Volunteer-to-moderator path: train active members, offer a stipend, and grow trusted community leads.
Burnout guardrails: rotation on live chat, clear escalation steps, and protected quiet hours.

The result is a friendly loop: simple tools, thoughtful messages, and a team that knows when to nudge and when to step back—so habits stick without drama.

Partnership Dynamics Between Trishala And Saurabh

Shared Purpose Beyond The Mat

They built Habuild around a simple promise: help regular people move a little every day and stick with it. Trishala brings product sense and calm structure; Saurabh brings teaching clarity and energy. They stress progress over polish, and they’d rather fix one friction this week than plan ten features for later.

Keep tools simple so members don’t feel overwhelmed
Teach in plain words; avoid “fitness speak” that scares beginners
Measure behavior (did people show up?) before vanity stats
Close the loop fast: test, learn, adjust

They are partners first in purpose, then in roles.

Balancing Roles At Work And Home

They split ownership cleanly and meet in the middle on decisions that affect the member experience. At home, they protect quiet hours and try not to carry unfinished debates past dinner. It’s not perfect—work calls do spill over—but they reset often and keep talking.

Clear owners: Trishala steers product and ops; Saurabh steers content and coaching
Shared calendar with “no-meeting” blocks to guard thinking time
Quick daily check-in (15 minutes, max) and a weekly retro to clear the air
A one-page decision log to avoid rehashing the same topic

Cadence	Who leads	Focus	Outcome
Monday	Trishala	Program performance and member notes	2–3 tweaks to test
Tuesday	Saurabh	Class flow, cues, and video drills	Updated run-of-show
Thursday	Both	Support tickets and member ratings	Top 5 fixes for next week
Friday	Team	Wins, misses, and risks	Clear owners and deadlines

Progress shows up in small routines—when the plan still works on a messy Tuesday.

Celebrating Milestones With Humility

When milestones land, they keep it low-key: a short thank-you note to the team, a message to the community, and then back to the habits that got them there. They archive lessons while they’re fresh so the next cycle is a bit smoother.

Credit the community and instructors before patting themselves on the back
Write “what worked / what surprised us” within 24 hours
Mark a rest day for the team after big pushes
Share a small give-back—free passes or a community session

The goal isn’t a splashy moment. It’s that steady rhythm where members feel seen, the team feels trusted, and the work holds up week after week.

Lessons From Trishala Bothra’s Journey For Aspiring Founders

Not every startup needs a big app, a big ad budget, or a big team on day one. Watching Trishala build with steady habits and a clear product sense shows a different path: pick the smallest version that helps people today, then refine it with care.

Start smaller than you think, but show up longer than you planned.

Start Simple And Stay Consistent

Go narrow first. One problem, one user segment, one delivery channel. Consistency beats bursts of energy that fizzle out. Keep a public schedule for your users and a private checklist for yourself.

Define your “Minimum Daily Output” (MDO): the smallest useful thing you can ship or send each day (a fix, a note, a short lesson).
Keep one communication lane in the early days (email, WhatsApp, or SMS) so feedback is clean and fast.
Run tiny experiments weekly; measure real behavior, not likes.

Sample 4-week launch plan:

Week	Goal	Output	Signal
1	Prove problem	10 user calls, 1-page outline	7+ say it’s a real pain
2	Test delivery	5-day micro-program	60% finish rate
3	Tighten message	Revise copy, FAQs	Drop in setup questions
4	Price check	Add simple paid tier	10+ conversions

Boredom is the tax you pay for progress. If a useful routine feels dull, keep it—dull is often where compounding lives.

Build With Heart And Rigor

Care for people, and also be exact about what works. Feelings guide what to try; numbers tell you what to keep.

Talk to users every week. Five short calls beat a fancy survey you never read.
Write clear user stories: who is stuck, where, and why. Ship one fix per story.
Track three guardrails: retention, refund rate, and support response time. Don’t overfit to one metric.
Keep a “human check”: once a month, join a live session or support thread yourself.
Document decisions in plain words. Future you will thank present you.

Quick guardrails to balance:

Metric	Why it matters	Counter-metric
Day-7 retention	Shows real habit	Support volume per user
Conversion rate	Tests offer clarity	Refund rate
NPS/CSAT	Captures feel	Churn next month

Let Community Trust Lead Growth

Trust is slow to earn and quick to lose. Make promises you can keep, then keep them loudly and often.

Set one clear promise (what happens in 7 days, not 7 months). State what’s not included, too.
Be generous with refunds and graceful exits. The quiet goodwill pays you back later.
Protect attention: no spam, no surprise upsells, no late-night pings.
Celebrate member wins more than brand wins. Screenshots of progress beat slogans.
Ask for referrals only after a visible win (finish a streak, hit a goal, pass a milestone).

Simple referral loop:

Day 7: congratulate the user on their streak.
Ask for one friend who’d benefit, not “share with everyone.”
Give a small thank-you that fits your unit economics (credit, month extension, or a 1:1 check-in).

If you keep it small, kind, and steady, growth feels less like chasing and more like gravity doing its thing.

A Lasting Impact

Trishala Bothra, alongside Saurabh and Anshul, has played a key role in shaping Habuild into a platform that truly makes a difference. It’s clear that their focus on making wellness accessible and building lasting habits is what sets them apart. From overcoming personal challenges to creating a global community, their journey shows the power of combining passion with practical solutions. Habuild’s success isn't just about numbers; it's about the real people whose lives are becoming healthier and happier, one habit at a time. It’s inspiring to see how they’ve built something so meaningful, proving that a simple idea, when executed with dedication, can truly change lives.

Frequently Asked Questions

Who is Trishala Bothra?

Trishala Bothra is a co-founder of Habuild, a company that helps people build healthy habits. She has a background in business from the London Business School and is known for her focus on making wellness easy for everyone.

What is Habuild?

Habuild is a wellness platform that helps people create healthy routines, like doing yoga or meditating. It was started by Saurabh Bothra and his co-founders to make wellness simple and accessible, often using tools like WhatsApp.

How did Habuild start?

Habuild began during the COVID-19 pandemic when Saurabh Bothra noticed his mother struggled to fit exercise into her busy day. He wanted to create a way for people to easily build healthy habits from home.

What is Trishala Bothra's role at Habuild?

As a co-founder, Trishala Bothra plays a key role in shaping Habuild's mission and programs. She focuses on creating habit-focused plans that are easy for people to follow and stick with.

What makes Habuild different from other wellness apps?

Habuild stands out because it focuses on building lasting habits rather than just offering quick workouts. They use simple tools and a community approach, making wellness a natural part of people's lives.

What advice does Trishala Bothra give to new founders?

Trishala Bothra suggests that aspiring founders should start with simple ideas and be consistent. She also emphasizes building with genuine care and letting the trust of the community guide the growth of their venture.